4 Ways to Make Communicating with Your Clients Easier
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Keeping an open stream of communication with your clients is the key to keeping them loyal. When you lapse proper communication for a long period, it can be difficult to retain those customers after so long. To ensure that you never lose any customers due to lack of communication again, here are four strategies that you can implement to communicate with your clients.
Create CRM Reminders
Most businesses have a CRM, or customer relationship management system, that holds all the data for their clients. Many of these systems allow you to program in regular reminders to contact those from your client list. You should have your reminders sent out at least once a month. Have these reminders delivered to those in your customer service department who can make a phone call to check in with your clients. By having a regular schedule of when you check-in, it will keep your business in the mind of the customer more regularly.
With the 24/7 availability of the internet, customers can be searching for your business at any point throughout the day. Whether it’s two in the afternoon or two in the morning, it’s helpful to have assistance available around the clock for these customers. Chatbots make the perfect addition to any existing website that will allow customers to interact with your business around the clock. Unlike original chatboxes, those using sentiment analysis software can actually learn how to respond to emotional triggers that customers have during the conversation. This makes the communication more effective and assists the consumer in thinking they’re talking with a real person, not a bot.
Have An Effective Communication Channel
This is when it pays to do some testing on your client to see what communication channels they best respond to. Breaking down your clients by attributes, such as age or gender, can help you to determine which route will work best. The main communication routes that any business can use is email, direct mail, SMS, video, phone, landing pages, and presentations. You may find that clients over the age of 65 tend to respond better to traditional phone calls, while those under 65 may respond better to email. By employing different channels of communication with customers, you can find the most effective one for each client to utilize going into the future.
Give Your Employees the Right Equipment
Many businesses focus on creating the right scripts for their customer service representatives. This is not the way to go if you want to have effective communication with your clients. Rather, think about times when you had ineffective conversations with a customer service department. One of the key complaints that people have which makes communication difficult is an employee’s lack of the right tools to do the job.
When employees have to put customers on hold to transfer them to a different department or to go get the physical information, it can be frustrating for your clients. By giving your employees the right tools from the start, they can actively answer your customers quickly and keep each conversation a positive one. When it comes to communicating with your clients, it’s a very special area that you need to pay much attention to. When your clients have positive communication with your business regularly, they will stay loyal to your products and services. The above four tips are ones that you can start implementing today to make communicating with your clients a breeze.
Anica Oaks is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. You can connect with Anica on Twitter @AnicaOaks.
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