Making Connections: 5 Keys for Contacting and Keeping New Customers
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If your business seems to be stagnating, then you need to start thinking about new ways to attract and retain clients. With a robust and loyal customer base, you can rest assured that your business will continue to grow in the coming years.
Expand Your Online Presence
Building a solid online presence is one of the most cost-effective ways to attract new customers. At the very least, you need to make sure that your company has an eye-catching website and active accounts on all of the major social media sites. You also need to optimize your website so that potential customers can find it when they carry out online searches.
Offer Multiple Ways to Communicate
Everyone loves convenience, and certain consumers might never even consider working with your company if they have to call you directly or send emails. Direct texting and online chats are two great options for companies that want to expand their lines of communication. Companies that specialize in business texting solutions and online chat capabilities should be able to set up those programs in a matter of days.
Encourage Customers to Share Their Contact Information
In order to retain customers, you need to be able to reach out to them after they have done business with you. One of the best ways to collect contact information is to offer small discounts when they sign up for your email list. Before a customer is signed up for any list, you must make sure that they agree to receive those emails, texts, or calls.
Use Email Marketing to Your Advantage
Many business owners are surprised to hear that email marketing is still incredibly effective, and it returns an average of $38 for every $1 spent. If you have a solid email list, then you should use it to your advantage when you have sales or add new products. You must also keep a close eye on your email marketing campaign to make sure that it continues to be effective.
Ask for Feedback and Reviews
Getting feedback from your customers will allow you to track and change any marketing tactics that you implement. When customers are reluctant to leave reviews, they can often be persuaded with discounts and other minor incentives. You will also need to address negative reviews if you want to lure unsatisfied clients back to your company. No matter what steps you take to attract new customers, you must make sure that every touchpoint is meaningful and positive. A single bad experience can turn a client away forever, and that might end up costing your company a huge amount of money over the next few years.
Anita Ginsberg is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg
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