4 Easy Steps to Increase Sales in 2019
If you’re a small business owner looking to produce rapid growth in your business in 2019, there are several different approaches you can take. Modern technology has made marketing easier and less expensive than ever before and opened up many new ways to connect with potential customers. Here are four of the key steps you should take to improve your sales in 2019 through effective marketing.
Start Producing Video Content
The internet has gradually moved away from text-based content in favor of video. Today, YouTube users alone watch over 500 million hours of video each and every day. If you want to reach out to the modern consumer, creating engaging video content is essential. Consider making a video to explain the benefits of your product or service to potential buyers and posting it on YouTube, Facebook, Twitter and other social media platforms.
Make it Easier for Customers to Contact You
One of the best ways to drive more sales is to make it easier for potential customers to get in touch with you, however they see fit. One way of doing this is adding a messaging service for business to your company’s communication lines, allowing people to simply text you to establish initial contact. Another useful tactic is to add a “call now” button to your Facebook page that will allow your customers to get on the phone with you directly from Facebook.
Start Split Testing Your PPC Campaigns
One of the biggest mistakes a modern business owner can make is run the same kinds of pay-per-click ads over and over again without continually trying to improve them. If you want more sales, considering split testing different iterations on your marketing campaigns and tracking the results from each. For example, if your advertisement leads to a landing page, you might consider creating two pages with different sales copy to see which one produces the highest conversion rate. This kind of split testing can help you see larger returns on your marketing investment, ultimately resulting in more sales.
Test Different Pricing Strategies
Often, business owners will set the price of their product when it is launched and never change it. If you want to increase your total revenue, though, consider testing different pricing levels. You may find that setting the price of one of your products just a bit lower increases the total number of sales and results in more profit overall. Running a sale is a great way to test pricing, since it gives you a chance to temporarily lower your prices without committing to long-term price reductions. Whether your business is brand new or well established, these four marketing strategies can help you increase your sales. By employing these tips, you can set your business up for success in 2019 and beyond.
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber.
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