Behind the Scenes: What Your Real Estate Agent Does to Get the Best Offer on Your Home


Real estate agents do far more than just unlock your home for potential buyers. In many cases, these agents play a key role in ensuring that you get a good offer. In fact, most agents use several different methods to ensure that they can get the best offers for their clients.

The Real Estate Agent Background

Honestly, the first way that a real estate agent works to help you get good offers is by having the job itself. Real estate agents might work for themselves in many circumstances, but they are plugged in to a much wider field of professionals. Having the ability to network with other agents and to steer specific clients towards certain homes gives them a huge advantage over individual sellers.

Marketing to the Right People

Agents also help to secure the best offer by making sure that their homes are shown to the right people. Whether this is done by making sure that the marketing for the home is done in the right places or by directing clients who have a specific budget to homes in that range, agents do a fantastic job of making sure that those people who are likely to make a good offer will also view the right houses.

Setting the Stage for the Right Offers

Agents are also particularly skilled at ensuring that they set the stage for good offers. This can be done through simple steps like having open houses during competitive times of the week or by ensuring that increased foot traffic makes a home look more popular than it might be in reality. These are simple actions that change how buyers view the property and thus increase the likelihood of a good offer.

Helping with Negotiations

Finally, agents can help with negotiations. While they cannot make any decisions for their clients and they certainly cannot talk buyers into spending more than they want, they can offer advice that will help their clients to secure a better price. While this might seem like a minor bit of help, in truth, it’s one of the largest factors in making sure that sellers get great offers on their homes.

Real estate agents do quite a bit of work to get the best offers for their clients. From using their networking connections to doing the tough work of marketing, they help to ensure that the homes they sell are seen by the right people at the right times. If you’re looking to sell a home, it’s always good to keep in mind the significant amount of work that a real estate agent can do for you.

Anita Ginsberg is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, and family. A mother of two wonderful children, she loves traveling with her family whenever she isn’t writing. You can find her on Twitter @anitaginsburg

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