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Jake Randall: Well welcome, everybody, to another episode of The Profit Junkie podcast, where we talk about growing your business and making sure you keep as much of your hard-earned cash in your bank account as humanly possible. Today, I am very excited to introduce you to my guest. He’s someone who has helped me tremendously in my businesses and who is, I call him the… Just earlier, I called him the “Where’s Waldo of digital marketers,” because he’s traveling all over the world, all the time, speaking everywhere. My guest today is Dennis Yu. Dennis, welcome to the program.
Dennis Yu: Pleasure, Jake. Always cool to hang out.
Jake Randall: So, Dennis, you and I met… Oh my, it’s probably been three or four years ago now. And I mean, you are one of the busiest people that I know. And yet, you also rely on systems to give you the freedom to do kind of whatever you want. So how did you get into internet marketing? And tell us a little bit about your backstory a little bit.
Dennis Yu: Well, I was a president scholar at Southern Methodist University in Dallas. And, I got in, I think, kind of accidentally, because I didn’t really deserve it. And it was through a couple of friends that I made that vouched for me. They gave me the opportunity. And I got paired with a couple other folks who were good at building websites. So we rebuilt the website for Southern Methodist University. Then we thought, “Well, why don’t we do this for Cartier,” which is an online jeweler that had great sales, but they didn’t really think that the web was a place that you could have a luxury kind of position. And then we rebuilt the intranet for Raytheon, which is a multibillion dollar defense contractor. Then we did it for Beyond Conception, which is a high-end baby goods producer. And we just started going from company to company to do this. And this was almost 30 years ago. Oh my goodness. I’m old.
And the key there is not because, like people say, “Oh, well Dennis is a really good engineer.” Since then, I built the analytics at Yahoo, which was 20 years ago. And I did some other really cool things, but it was because I found other people who were really at doing things that I didn’t know anything about. And, for example, the guy who built most of these websites, his name is Jack Moffett. And you probably would never hear about him, never know about them cause he was an introvert and would just eat pizza and stay in his room for weeks at a time. You just have to make sure he’s alive by putting more pizza under the door. But I found that to be an incredible opportunity, because all of us have people around us that we know that are really good at something, but if we can just connect them with the right opportunities, and they do things that we don’t want to do, and we do things that they don’t want to do, then we’re able to get our time back.
And if we’re a solopreneur… Like you mentioned the real estate agent or the coach or the artist or someone where it’s mainly them, think about trading your time for money or being able to partner with other people who are good at other things, like working with Taxbot on getting all your stuff filed automatically. These are all ways of just trading time for money. So I just happened to stumble upon the internet marketing space.
And then of course, when Facebook opened up, I happened to be there because I ran the analytics at Yahoo. So of course, as a data-oriented person, I wanted to know about Facebook, and it just naturally was a great place. So I’ve bounced around from the largest systems in the world, like wherever the data was… American Airlines, the search engine, Facebook. And that has built my strength, because I’ve sought to be around other people that can do things that I really don’t really know much about, and they’re better than me at. That’s just been my hack. And that way, I don’t have to know everything. I don’t have to work harder. I don’t have to be smarter. I just have to know people who are better than me. It was just easy, because you see them all day long. You just have to reach out and partner with them.
Jake Randall: Yeah. I think you’ve done. I think you are probably the epitome of taking back your time. Whenever I see… You’re all over the place and you leverage a lot of assistance in your business, right?
Dennis Yu: Yeah.
Jake Randall: And that’s kind of how you set your business up is you… You’re kind of like “Henry Ford-ing” your business a little bit, the digital marketing agency, right?
Dennis Yu: That’s right. Any color you want, as long as it’s black, right? But with virtual assistants, we have people of all colors and people from all different countries. And the beauty of time is that, for example, I’ve been on a bunch of podcasts in the last few months, as you have. And lot of us, we’re listening to podcasts or watching YouTube videos. And I don’t have time to edit videos and podcasts. So I partnered with people like Mark Lak and Jeremy Ryan Slate, who I know the very best at this. And they produced our training that we then run virtual assistants through. We hired six people in the last week. And we start them out at $3 an hour. And they’re able to create a great shot.
This is in the Philippines. In the U.S., obviously, three bucks an hour is something else. Over there, it’s a great living. And these folks are able to work from home. And with CoronaVirus and all that, it’s a tough situation, because you can’t go to the office. They’re able to provide for their families. They don’t have two hours of traffic each way. And they’re able to advance. I love seeing our people get promotions. One of our folks, her name is Christy, and she’s gone from $3 an hour to $5 an hour in the last month. One of our guys, his name is [inaudible 00:06:40], and he started with us three years ago. And back then, he started at $2 an hour, and now, he’s at $10 an hour, which is fantastic. I think that’s the equivalent of making a hundred thousand dollars a year here versus starting at whatever minimum wage.
Jake Randall: Wow
Dennis Yu: And the beauty of that is that the number of videos that we’re getting edited, the number of websites we’re getting built, the number of pixels that we’re implementing, the number of ad campaigns… Everything that we don’t want to do in the world of digital marketing is being done by these folks. And it’s good for everybody. It’s not exploiting of labor. It’s not. I spoke at a conference in New York four months ago and people said, somebody in the audience said, “You pay that senior videographer $6 an hour.” Because I played some of the videos that they created, and they’re fantastic. Right?
Jake Randall: Right.
Dennis Yu: And they said, “Yeah, how much would that be in the U.S. I said , “Probably seventy-five to a hundred dollars an hour for that level of skill, whether you’re using a Final Cut Pro or Adobe Premiere or After Effects. It’s seventy-five to a hundred bucks an hour. Maybe in New York, it’s a little bit more, and maybe it’s a little lower in Kansas City or Oklahoma City, but that’s what it is. And they said, “If that’s what it’s worth, you should be paying them that amount there.” And I said, “No, the labor markets are different.” Right?
And then this person was clearly offended, because they were a video editor, and that’s what they did for a living. And they felt threatened that someone in the Philippines, at six bucks an hour, can arguably do better work than they’re doing. And I said, “Don’t get mad. For you, this is an opportunity. If you can teach other people to do something that you know how to do, now you have a business, instead of you as a freelancer, contractor, sales person… Not everything has to transact through you.”
I’ll give you another example, which is an extreme example. So the last couple of weeks, I’ve been setting up my own podcast. And I’m the kind of person where… You’re probably like this, too, you want to save money. So you want to figure it out yourself. You’re learning how to set up Libsyn, how to do Apple podcasts, how to promote, how to set up your YouTube channel, like all these different things. And I thought, “Man, this is harder than I thought, to do it right. How hard could it be to set up a podcast, right? You just record a video. You interview people. I’ll interview a Jake or a Trenton or whoever… but then wait, there’s all these extra steps. So I just hired my friend, who’s really good at it, to do that. And it just gave me back my time.
And everything I’ve learned is about trading time for money. And when, it’s just you, as a solopreneur, every minute matters, because that’s another minute with your family. That’s another minute of sleep that you could have. That’s another minute you could exercise. And that’s precious. So if I can trade that for three bucks an hour, for someone in the Philippines, to take care of project management. I can trade that for a couple hundred dollars for someone else to do something that only takes them an hour or two to do properly, because they set up podcasts all day long, but it’s taking me three or four days… Is it not worth… Is that not a good time trade for your money?
Jake Randall: Oh, absolutely. Absolutely. I think… I just… when I grew up, I’m going to be like Dennis Yu. That’s kind of what I am thinking. But one of the things I want to talk to you about as well, for all of our listeners today, is you kind of pioneered this approach to building your brand and marketing on Facebook in a way that I think is so, so good for people who been wanting to build their influence and build their brand and build their authority. And I’d love to have you talk a little bit about how you approach it differently, and what you’re doing there.
Dennis Yu: So, most people, Jake, when they think about personal branding, they immediately think about, “How do I look good?” which means, “How do I speak on stage? How do I be an author or a coach, or somehow be famous, be in front of a lot of people, be on TV?” That’s what people think about when they think about personal branding. Right?
Jake Randall: Right.
Dennis Yu: Because they think… For example, one thing that was a blessing and a curse was, you remember when that Cambridge Analytica thing came out and Mark Zuckerberg went before Congress and all that stuff about privacy? I got invited to CNN headquarters in Atlanta to talk live about that. And also, they interviewed Mark Zuckerberg, brought me on. We went back and forth. And that was in front of three and a half million people. And that was a blessing, because that increased my personal brand. All my friends who were boarding flights were like, “Yeah, I was looking up on the TV, while I was boarding, and I saw that you are on CNN. And you looked professional, and I thought you sounded good…” or whatever it may be.
And, at the same time, a bunch of people came to me saying, “Can you help me get on CNN? Can you help me become famous?” And I said, “Famous for what? What do you care about?” So if you have something… So here’s the one thing… And by the way, people think, “Oh, well, I’m not ever going to try to be on TV like that, so this doesn’t apply to me.” No. What applies to you is, instead of thinking about your personal brand as what you are saying about yourself, it’s what other people say about you. So what can you do to get other people to say good things about you? Well, one thing is, you tell them to do that, but that’s lame. Two is, you do such good things for other people that they can’t help but say something about that.
So my friend, Shawn Dill, is, perhaps, the best known chiropractor in the United States. And in fact, he’s doing so well that he has a group of 700 chiropractors that follow him on marketing advice. And he started a franchise business for other chiropractors. And I saw that he had an ice cream maker, and he liked to have fun, and he liked to cook and under the quarantine and all. I thought, “Well, I’m just going to send them a popcorn maker.” So I went on to Amazon and bought him a giant, movie theater popcorn machine with all the little seasonings and doodads and the scooper and the bag that you put the popcorn into. And that showed up at his door.
And every one of those items that I sent had a message. You know Amazon Prime, you can include a gift message. That’s my favorite thing to do. So like with the scoop, it said, “Hey, Shawn and Lacey, I can’t wait to help your listeners get the ‘scoop’ on the latest on digital marketing.” And with the giant popcorn machine and a giant box… I paid the extra $3.75 to have it wrapped in a giant gift thing, but the gift message with that one, I said, “I love how things are ‘popping’ in your community.” And then, I bought hm the giant pack of seasoning. You the one that’s like 12 kinds of seasoning, like the butter and the garlic and the caramel… like all the different colors. It’s like the Crayola, except it’s seasonings. Then I said… What did I do? I had, I had some way of mentioning, “Let’s ‘spice’ things up as we help chiropractors build their practices.” And just things like that.
Or my friend, Jay Baer, he likes gummy bears, and I was on his podcast. So then, I sent him a five pound thing of gummy bears. And I said, “Jay, I can “bear-ly” contain my gratitude for being able to spend time with you.” But things like that..
So how does that help with personal branding? Well, it’s doing something that’s unexpected that then causes… Because what happens when someone, like Jay Baer or Shawn Dill, get a gift from me? They’re going post it on social media. They’re going to say, “Wow. Dennis was so thoughtful that he sent me this.” And he made a video saying, “Hey, check out this popcorn machine, and look at it’s popping, and the thing’s turning, and the popcorn is coming out the top.” You know, the thing… like how the popcorn thing works. Right? And telling his entire audience, which is then driving more business for me.
And then here’s some, here… I’ll tell you this is what’s more applicable. If you’re a professional service provider, just you, like a solopreneur… So what he’s done is, he’ll go to his favorite restaurant, and he’ll put down a $200 tab. And he’ll say, “Okay, anyone who mentions Jake Randall, I will pay for their lunch against this tab.” And he tells that to the business owner. He makes a video. He says, “I go to Sal’s Pizza, and this is where my family eats. We always order the pepperoni, double pepperoni and whatever. Two larges.” And he’s uplifting the business. He’s doing something good. And he’s saying anyone who is, they’re in need, or if you’re a health service provider, like you’re a nurse or if you’re a firefighter… “Come on in and lunch is on me.”
And that has created… We have seen hundreds employ this technique. And it’s gotten people on the news. It’s gotten people written up. It’s gotten word of mouth. It’s gotten… Real estate agents are doing this. Mortgage brokers are doing this. Chiropractors are doing this. This is what we call the “benevolence campaign.” And when you do things for other people, they, in turn, will say, “Thank you so much. I really needed this,” and you’re being known in your community. And if you’re known in your community and you’re a real estate agent, people are going to be more likely to buy their house using you versus some other random real estate agent. So, that’s our definition of personal branding. Get other people to say something about you.
So, Jake, when was the last time… or if you’re listening, when was the last time someone gave you a physical gift?
Jake Randall: Oh man. Other than family, it’s been a long time, except for… I actually wonder if… I actually think it might be you, when I bought one of your courses, like a year or two ago. It was probably two years ago. I bought a little course from you. And then, I got a surprise little Amazon package in the mail, with a little note. I don’t remember what the note said, but I do remember the gift. I think I still have it on my desk. It was like this little stamp thing that I got. And I was like… It was just a delight. And it was unexpected, but it totally delighted.
Dennis Yu: And so, people don’t do that anymore. So when you check the mailbox at your house each day to see what’s come, what do you typically see?
Jake Randall: Bills.
Dennis Yu: Bills and mailers, like ads and Valpak coupons and credit card offers and things like that. But when was the last time that you’ve gotten… you had a handwritten card or had Amazon deliver a package that wasn’t something that you ordered?
Jake Randall: Yeah. That’s pretty rare.
Dennis Yu: And what does it cost? One of my favorite things to do, which is on Amazon, but you can do it anywhere, I’ll buy a giant thing of like Altoid mints, or like the Andes thin cream mints? You go to a restaurant, at the end, they give you those mints?
Jake Randall: Yeah.
Dennis Yu: They’re really good, right?
Jake Randall: Yeah.
Dennis Yu: I’ll order a giant tub. I think it’s a 96-ounce tub, or something like that, of the Andes mints. And I’ll send it to someone that I met, like a prospect. And I’ll say, “Jake, I ‘mint’ to tell you how awesome it was when you explained this, this and this, or we talked about this,” or, “This project that we’re going to work together, I ‘mint’ to say how excited I am.” And then they show up with this… They get this giant… Imagine how they feel. What does it cost to execute something like that?
Jake Randall: Yeah, not much.
Dennis Yu: Like 12 bucks… 12 bucks with free shipping and a free gift note. If you’re sending a gift to a female, I’ll pay the extra $3.75 to have it wrapped and that kind of thing. Guys will just rip the thing open. So when you do that, when you have… So that’s just one thing, like the way to surprise and delight, because people aren’t doing that. But here’s where like the Dennis Yu method… This is what people call it for some reason. I didn’t like that. This is where you really get this amazing power. So one is, you do something like that, that then causes them to say something positive about you, not because you’re trying to manipulate them, but you really are thoughtful, or maybe in your morning routine, if you have a gratitude ritual, you think about the people in your life that are important, and it just motivates you. Who is it that I can thank today? Who is it that I can reach out that could use a little bit of encouragement or love? And then, you do that from a good place in your heart.
Then, when they reply back, which they always do, they’ll say something amazing. They’ll often post it on social media. They’ll tweet it. They’ll take a picture of it, because who doesn’t want to show their friends that they got a giant five-pound tub of gummy bears? And then when you reply back to them on social… The fact that they posted that on social media or LinkedIn, or they called you, that means it was public. When people post this stuff on Facebook saying, “Wow, Dennis, you sent me a popcorn maker.” That’s public. I didn’t need to ask their permission. They posted it.
Then, what you do is you reply back saying, “Wow, Jake, I’m so grateful. Thank you. Mind if I share that with my community?” And they already shared it, so of course the answer is “yes.” And so they say, “Yes.” And then on top of that, they’ll say “Yes,” and not only that, “We are so grateful to have worked with you for the last three or four years, because now that we’re doing Facebook ads, we’re getting more customers and we’re putting into place your systems and processes.” So now they’ve given us basically a second testimonial for free. Then, we take their testimonial… a little video, a little picture, or what have you… then we turn it into a blog post. We turn it into an Instagram post. We turn it into a YouTube video. We turn into a Facebook post. We turned into whatever it is.
And then, we spent a dollar a day targeting people who we want to be able to reach. So let’s say that I’m a chiropractor in Newport Beach, and I’ve done some benevolent thing for one of my favorite restaurants. And now that’s created some positive vibe in the community. And now I’ve got videos of me and the owner of that particular restaurant and how people are coming in saying, “You know, I’m a single mom, and I have two kids. And thank you so much, Jake Randall, for providing this meal for me.” I’m getting great PR. Then I take that story and I’ll say, “I am so proud of Melissa, because she’s a single mom, and she’s having to take care of her two kids. And anything we do in the community, everyone should try to chip in and help out.” Then, that gets a ton of social shares. I spend a dollar a day targeting everyone within Newport Beach or within a five mile radius of my office. And now I’m reaching thousands of people for a couple of dollars.
So the total price, total cost of running a campaign like this, 50 bucks. And think about the impact that it makes. Think about if you spent $50 on direct mail or $50 on any other kind of campaign, what kind of lead quality would you get and from the leads you get, what would be the emotional connection they would have with you? Almost nothing, right?
Jake Randall: Right.
Dennis Yu: Or buying leads from other places. I can’t tell you how many… One of my friends, his name is Michael. I won’t tell you his last name, because then you can Google him, because he’s got a distinct last name. And he’s constantly… He’s a mortgage broker, okay. And he’s constantly buying these programs that promise digital marketing success, like “I’ll rank you number one in Google.” How often do you see that? Or “I’ll generate 50 leads per day, if you just sign up for this thing.” And he’ll buy it, and then he’ll come to me and say, “Dennis, I just bought this program. What do you think?” And I see the real estate agent friends do the same thing. Insurance, they do the same thing, because they need leads. They’ll come to me and say, “Dennis, I signed up for this program, and it’s a hundred dollars a month and they guarantee me 50 leads.” And I said, “Why would anybody want to reach out to you? Why do they… What connection do they have with you? Who are these leads?” If you don’t produce videos, that show who you are, if you don’t do something in the community where people have an opportunity to respond to you, who the heck are these people? And, of course, it ends up being recycled leads or people from India. It just never works out.
I’ve doing this for over 20 years, doing lead gen for local service businesses… you know, dentists and chiropractors and all these kinds of guys. And it’s the same thing. And I say… Because they don’t want to be… They don’t want to hold up their phone, and they don’t want to make a video, because they think…for all the reasons, they don’t like how they look, they want to hire a professional videographer… Like right now, you’re on your phone, and we’re connecting. But, literally, if you do something that’s usually based on gratitude or doing something of service or we call this “benevolence,” you get that feedback from them in a non-manipulative, because it’s something you believe in… the restaurant that you actually like, or you actually send your kids to that dentist, or you actually like to hang out in this park or you actually have this massage therapist or you actually get your car fixed from so-and-so, whoever it is. All the people in your community, they start doing the marketing for you. Then, you start sharing what it is that you like about them. They start sharing you. You get mutual love. You put that on Facebook.
Then you take those posts, and you boost them for a dollar a day. And this is the thing that I’m best known for is the Facebook for a dollar day technique. You tag the thing that it’s most meaningful to you, and you literally hit that “Boost” button. That blue “Boost” button put money in Mark Zuckerberg’s wallet. As long as it’s good content… See, that’s the “if.” As long as it is a decent video that’s featuring someone else or you in gratitude talking about them, it works especially well now. And because of things like COVID-19, the prices now on Facebook are… I haven’t seen prices like this since 2012.
Jake Randall: It’s crazy right now.
Dennis Yu: It’s like going to your favorite store, and everything is 80% off. And it actually is. When you go to a Macy’s, and it says 80% off, you’re like, “Eh that was…” You know how they inflate the price and have the sale, so it looks like it’s a sale?
Jake Randall: Right.
Dennis Yu: I’m talking about the prices that you know are good prices, but then it’s 80% off that. Right. That’s awesome. So we’ve seen personal trainers and attorneys and real estate agents and folks in the last few months… And I… Look, I never want to have crisis. I never wish bad things on other people like that, but this crisis has made marketing for the people who can afford to do it, even if it’s just a dollar a day, has helped them get ahead.
I just had dinner last night with Matthew Januszek, who’s the CEO of Escape Fitness, and they sell equipment. If you go to like a 24 Hour Fitness or Equinox or whatever, his equipment’s there. He’s a major player worldwide. And he’s been able to accelerate his business when a lot of gyms are closing, personal trainers or out of business and, of course, the equipment manufacturers have also been hurting. But his business has been accelerating, because the cost of the traffic has gone down. So you could easily look at the news and have fear and have worry and be brought down by all the bad news and the riots and things like that, or, you could say, “Wait a minute. What’s the silver lining of this?” The cost of buying traffic is way down, because most businesses aren’t advertising, and there’s more people spending time online. So if you do good things, if you put out positive news among all the negative things, you do good things in the community, and then you’re able to get the traffic out there for super cheap. This is where you’re building market share. There’s an incredible opportunity. Not that we ever wish there to be any kind of crisis.
I’ll give you another example. My friend, Tommy Mello, he’s a garage door guy. So he fixes and repairs garage doors. And he knows that the cost of traffic is way down, so we started jacking up the ads that he’s running, if you need your garage door fixed. And people, when they’re at home, it’s especially important, because you don’t the… I live in Arizona, so there’s scorpions everywhere, these little baby scorpions. And they have these little tails that they’ll bite you or whatever, sting you. And if the bottom rubber of your garage door is broken, that’s an entryway for them to come into your house. So if you walk around barefoot in your house, and there’s these little scorpions. They won’t kill you, but they could sting you pretty bad.
Jake Randall: And they hurt.
Dennis Yu: You don’t want them coming in through your garage. Yeah, it does hurt. And so they come in under your garage doors thing, because that little rubber thing is only a half an inch tall, but it’s easy for them to sneak in under there. If the things rusted… or not rusted, but cracked, then they can come in. So his business has been increasing, because home services is a critical business. So we’ve been running ads, and his business has been flourishing so much. The main ads we’re running right now are recruiting other installers, other technicians from other companies, to come work at his company, because he can’t even handle all the business. He’s booked out a whole week. Meanwhile, the other garage door companies and home service companies, the window cleaning and roofers and window replacement and other locksmiths, these guys that are hurting, most of them. But how is it that Tommy Mello is able to grow? Because he’s… The last thing you want to do is turn off the advertising. Right?
Jake Randall: Right.
Dennis Yu: That’s been the key for him.
Jake Randall: And I think… What I love about what you do and you teach is, for the most part, I mean, especially, you’re building your brand, right. You’re using this benevolence marketing. You’re getting other people to say nice things about you. And you’re doing some good stuff. And then, you’re boosting that in a local market or not local, but you’re boosting it for really low dollars. Right? For a dollar a day, two dollars a day. And I think that resonates with a lot of people, because they don’t want to… They think Facebook marketing is either they’re going to have to go drop a thousand bucks a month or a week or something. And, but you’re [crosstalk 00:29:48]-
Dennis Yu: Oh, that’s what would like you to do.
Jake Randall: Yeah.
Dennis Yu: Yeah, Facebook would love you to do that, but we recommend a dollar a day. So any particular poster campaign or idea or thought or video, we literally spent $7. So that’s a dollar a day for a week. So I’m spending $7. And if my cost per view is under two cents, I’ll put another $7 on it and let it run another week. And then I’ll put $30 for another two weeks. Then I’ll put a hundred dollars on it. Right? But I’m not just going to drop a thousand dollars on something, unless I just feel lucky, and I want to go to Las Vegas. I’m just not the gambling kind of guy. I want to know if it’s going to work before I’m going to put more money on it, because I don’t have money to waste, just like you guys, right? You don’t want to waste money.
Jake Randall: It’s been interesting, too, to see, from a branding standpoint, how much exposure you can get at a dollar a day. You’re not going to make $10,000 a day, spending a dollar a day, unless you slam dunk on day one. But over time, that money has a huge ROI, especially if you’re taking over a local market, like what you teach. If you’re spending a dollar a day, most of your competitors are not spending… Take a real estate agent, they’re not spending a dollar a day, or if they are, they’re spending it on the wrong kind of content. And-
Dennis Yu: How’s that real estate agent generating leads and awareness? Are they… They’re cold calling. They’re asking for referrals. They’re hanging candy on people’s doors. They’re sponsoring the Little League team. They’re going to… Well, you can’t even do these weekly business rotary club meetings anymore. So the biggest problem for local service providers is they’re not even known. Yes, you rely upon referrals, but you can’t be constant… I mean, you can’t rely upon asking people to do those referrals for you.
But if you highlight your customers, if you call them up and ask them how they’re doing, which, if you’re a good agent, you’re doing that… But then on top of that, you say, ” [inaudible 00:31:44], I’d love to interview you for five minutes on my podcast.” And if you don’t have a podcast, it doesn’t matter. Just FaceTime them and call that… You know, get them on Zoom and call that your podcast, because it is, right? And then you just post that video on YouTube or whatever. You ask him, “So what are things that you’re noticing? And how are you keeping active? And what kinds of activities are you doing with your family to pass the time? What’s your favorite Netflix show? And have you learned how to cook now, because your favorite restaurants closed?” You’re you’re not promoting yourself. You’re interviewing them like a good journalist. And they will, in turn, will reciprocate. And without you even asking for it, they’ll say, “I’m so glad that I bought my home with you three years ago. I love this home. And you’ve been a pleasure. And I would definitely recommend you to everybody.” And you never ask for it. They just say it.
If you have to ask for it, it feels forced, right? No one wants to be forced to give a testimonial. And it sounds fake anyway, if you do that.
Jake Randall: So I know we don’t have time to get into all the nuts and bolts of how you help your customers create, script out their videos or what they should say and things like that. But do you still have the course where you teach that?
Dennis Yu: We do our one-minute video course.
Jake Randall: Yeah. One-minute video course. Where can they get that, if people are interested?
Dennis Yu: They can go to blitzmetrics.com/omv, which is for “one minute video.” And I think the price is like $39 or something like that, but if you’re like me and you don’t want to pay, then what you do is send a note to firstname.lastname@example.org and say, “I love Taxbot.” And then say, “I want the one-minute video course, because I love Jake Randall.” Do that.
Jake Randall: See what he did there, everybody?
Dennis Yu: Send it to email@example.com. I’m literally practicing what I preach, and it works. And in the last two months, we’ve given out thousands of courses. But if you want to pay, you can go in there and pay, too. It’s either way. Not going to change my standard of living… 20 bucks, 30 bucks from you, whatever. Right? Happy to give it away.
Jake Randall: That’s awesome. Well, I appreciate you doing that for our people. That’s… And, you know, that is… And if you guys definitely do that, and then, also go and follow Dennis Yu on Facebook and Instagram. You’re going to learn a lot from watching this guy. He is one of the… He posts a lot of content, but he also…. Because he posts a lot, you’re going to start to see patterns, and you’ll see him practice what he preaches, and it’s really a testament. Most people don’t practice exactly what they preach, but you definitely do.
Dennis Yu: I’m a cook, and I’m giving you the recipe.
Jake Randall: Yeah.
Dennis Yu: And I love people following the recipe. You like chocolate chip cookies? Follow my recipe. You’re going to get the same thing.
Jake Randall: Yeah. Don’t try to change it.
Dennis Yu: Marketing is a recipe? Yeah. Being a pilot’s a recipe. All of these things. Well, it’s a pleasure, Jake. I love hanging out with you guys.
Jake Randall: We really appreciate it. And so definitely go… And what was the… firstname.lastname@example.org was the email address?
Dennis Yu: email@example.com and say, “I love Taxbot.” And then say that you want the one-minute video course. And if you make a one-minute video, you might even get a reply from me, because I watch everything that comes through.
Jake Randall: He really does.
Dennis Yu: You might even get a video reply from me. I do. I’m watching you. And if you get a video from me, you can tell it’s not a VA and it’s not a deep fake. It’s actually Dennis Yu replying to you, because I really believe in this. And I’ll often stay up until 2:00 or 3:00 in the morning, because I want to reply to everybody to honor that. So I’ve made thousands of video replies.
Jake Randall: That’s awesome. Well, Dennis, thank you so much for coming and joining with us. I think your services and what you do is so amazing, and you’re helping so many solopreneurs, entrepreneurs, get their brands out there and really take market share. And I just love that. And I love how you do it and how you actually approach that and how you systematize. So you’re a great role model for pretty much any business owner. So I really appreciate that.
Dennis Yu: Thank you, Jake. It means so much to me.
Jake Randall: Thank you, everybody. And we’ll see you next week on another episode of The Profit Junkie Podcast.
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