The Profit Junkie Podcast – John Lee Dumas

Jake Randall

The Profit Junkie Podcast with Jake Randall – Episode 035 – with John Lee Dumas

John Lee Dumas is a popular podcaster who hosts the Entrepreneur on Fire podcast. John’s been at it for 7 years now and has grown his following to a respectable 1MM listeners per month. A unique thing that John does is post how much income his podcast is bringing in each month ($232,658 for May).   

In this episode, we discuss who should start a podcast (and who shouldn’t.) And how you should approach it if you want to be profitable.   

Some topics we covered during our conversation:

  • Why you the first thing you should do before recording your first podcast episode is to create an avatar and gear the podcast specifically for that person.
  • What you should focus on in the beginning before you worry about getting sponsors.
  • The truth about driving traffic to your podcast…and how you can skip this part altogether in the beginning. 
  • Why starting a podcast might not be the right move for you.
  • The reason that NOW is a better time than ever to create a regional podcast.
  • How to determine what medium might work best for you.
  • Why John lets other podcasters sponsor his show.

Connect with John:

Free podcast course mentioned in the episode:    

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