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At the center of every widely successful nationwide business is a successful marketing campaign. While you may be able to find a certain level of success as a small business with little ad spending, you’ll never be able to expand the way you want to without the proper marketing. If you want your business to grow rapidly, marketing is one way to achieve this growth beyond your wildest dreams. Below are four ways to use your marketing to rapidly grow your company.
Market Your Business as a Franchise
One of the fastest ways to rapidly grow your business is to market it as a franchise. This is the strategy that McDonald’s and many successful companies used to expand to national and even international brands. There are great benefits to getting franchisees on board with selling your products and services. For one, franchisees tend to know their neighborhoods and communities much better than a corporate HQ when building company-controlled stores in new areas.
Market Your Business’s Customer Service Capability
One of the things that should separate a small business from a larger one is the ability to perform satisfactory customer service on a wide scale. You should make advertising your excellent customer service a center piece of your campaigns. However, you also need the ability to complete that customer service as advertised or your claims could quickly backfire. Consider investing in commercial VOIP phone lines to perform customer service over the phone and have enough online service reps ready for internet inquiries as well.
Move Out of Your Niche
Small businesses can succeed when only catering to a very narrow niche. Much larger companies, however, cannot do this. They must instead appeal to large swaths of the public to be financially viable. If your previous marketing was focused on a rather narrow market, it’s time to rethink your marketing as whole if you want your company to grow. You should be aiming for mass appeal and very large demographics to build a more national customer base.
Differentiate Yourself from Your Competitors
Another part of growing your company is knowing how you will fit into those new markets. This requires studying your likely competitors. You must then find a way to differentiate yourself from those big players on both store shelves and in your advertising. If you come off a simple copycat, you are very unlikely to get a foothold in the national market.
Overall, expanding a small business into a bigger player is no easy task. It requires months and probably even years of planning, research and hard work. Make sure to fine-tune your marketing campaigns to ease this transition. If you don’t, you are likely to fail.
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her three-year-old husky, Snowball.
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