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Jeff Walker is the author of the #1 New York Times bestseller Launch. He teachers people how to launch online courses, products, services, and brands online.
Jeff started his first online business in 1996 and he pioneered the idea of the online launch. His “Product Launch Formula” transformed the online marketing world from the day it was released in 2005. Now, more than 14 years later, the “Product Launch Formula” brand is the gold standard in the online entrepreneurial training market. Jeff’s students and clients have done over a billion dollars in launches in hundreds of markets in dozens of countries.
Listen to this powerful The Profit Junkie Podcast episode with Jeff Walker about his “Product Launch Formula” and turning product launches into events.
Here are some of the beneficial topics covered on this week’s show:
- Why pre-launch content is so vital for the success of your launch.
- How giving a deadline creates urgency for people to purchase your product or service.
- The importance of using mental triggers to influence people to make a decision.
- How creating a new offer instead of a new product can be more valuable.
- Why it’s important to keep an eye on your fixed and variable costs.
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