Make Your Business Look Cool… No Matter What It Is with Daniel Harmon

Jake Randall


Jake: Well, welcome back to The Profit Junkie Podcast where we talk about increasing your sales and making sure you keep as much of your hard earned money in your bank account as humanly possible. Today, I am really excited to introduce you to our guest. He’s somebody that’s personally impacted my life and my business in multiple ways, and you are… If you’re not familiar with him, you are certainly familiar with his work. Our guest today is Daniel Harmon from Harmon Brothers. Daniel, welcome to the program.

Daniel Harmon:  Thanks for having me on Jake.

Jake:  Oh, it’s my pleasure. Now for those that don’t know who you are, I know they know your work, right? You’ve kind of stepped into the spotlight a little bit more publicly in just the last couple of years, but they certainly have seen your work. So do you want to tell everybody a little bit about who you are and what you do?

Daniel Harmon: Sure. I’m co-founder and chief creative officer of Harmon Brothers. We’re an ad agency that’s known for campaigns like Squatty Potty, Purple, FiberFix, Chatbooks, Poo-Pourri, Lume, I mean among many others Camp Chef, the list goes on. We kind of are known for blending the two very different worlds of advertising where you have direct response where you’re asking for a sale immediately, and then clear on the other end of the spectrum you’ve got branded advertising. Most people think of this in terms of things like Apple, Ford, Red Bull, that type of advertising where you’re just basically trying to make people feel something cool, make them feel something warm and fuzzy about your product. We basically blend those two worlds together where we feel like you can drive top line growth and that ultimately even for the people that don’t buy, you can create a very memorable and relatable and beloved brand. And so that’s kind of been our focus. That’s why those campaigns have been as successful as they have been.

Jake: I loved it. So just, I mean I come from a direct response background, so I’ve been in direct response, and when I got introduced to your stuff it was so refreshing because I had been kind of tunnel vision, right? On direct response, direct response. The stuff that you guys taught me was just really opened my mind and really unleashed some creativity that I think I had bottled up because I just wasn’t thinking more fun and feeling. I was thinking just get the sale.

Daniel Harmon: Yeah, yeah. I mean I think ultimately as humans we all relate to storytelling, and so I get that with direct response there’s usually some sort of a story and the problem solution kind of scenario. But when you add in more creative and traditional elements of storytelling and not just a sales structure, then you do give people something more to connect with emotionally, and something for it to stick with them above and beyond how cool the product is by itself, or how crazy great the offer is, or something along those lines. Where if they interact with your brand in the store, then even if they didn’t buy online, they’re like, “Oh, there’s a Squatty Potty.” And then they remember the prince and the unicorn, or “oh, there’s Purple. Yeah, Goldilocks.” And I remember the egg test. And that makes perfect sense.

And so I mean at its core you still have to have really great sales fundamentals in place for this to work. You have to communicate the message very clearly. But obviously we lean very heavily on comedy to do what we do and it’s gone really well for us so far. I mean across campaigns we have over 1.4 billion views and we’ve had over $350 million in sales tracked to the success of the campaign, so it’s been good.

Jake: Nothing to shake a stick at right there, right? How did you get started and how did you get wrapped up into this? Tell me a little bit about your origin story.

Daniel Harmon: Yeah, so I … If you want to go back to my real origin, it’s Idaho. Early, I grew up on a farm. My parents weren’t necessarily farmers themselves, but I grew up working on some of their friend’s farms, potato farms. Every day I’d get up at 5:00 in the morning to change irrigation pipe, and I said to myself, “I’m going to college, I’m going to college, I’m going to college.” I was like, “I do know I want to do this for a living forever,” which is kind of funny because I somewhat miss it now.

But eventually potato farming evolved into a thing where we started our own little business of selling potatoes. So we would buy the potatoes from my uncle’s farm. We would pack them up in a truck, ship them down to Utah, we’d sell them door to door. We learned a little bit of sales skills at that point in going door to door with those boxes of potatoes. It was a very simple sell. I didn’t know anything about overcoming objections or about … I think I knew instinctively about building credibility because I’d be like, “Oh, this is a fresh box of Idaho potatoes from my uncle’s farm in Idaho.” You know, when you say potatoes and Idaho together, that’s credibility, right? That’s brand, right?

But anyway, we had a lot of different success with that. I ended up in order to fund my way through both college and on a mission that I served for my church also did door to door sales or alarm sales later on, so selling ADT alarm systems. Learned a lot more about the structure of a sale there, and about some of the psychology behind it, and just kind of the tried and true techniques.

And then ultimately my brothers and I started all sorts of different kinds of businesses together. A lot of people think of Harmon Brothers as an overnight success or something like that. It’s, no. There’s all sorts of failures that led up to that point where we launched it, but my brothers were co-founders of Orabrush, which was a tongue cleaner for bad breath. Orabrush, they, and we pioneered a whole bunch of YouTube advertising to be able to spend and predictably get money back. And then from there we left Orabrush and went and did the Poo-Pourri campaign. That’s when Harmon Brothers started. Poo-Pourri got us noticed by Squatty Potty. Squatty Potty got us noticed by Chatbooks, and on and on the snowball went from there.

But throughout that process like even in college I studied advertising. I went through the creative track of BYU’s advertising program, was a very hands-on approach, which was very good. I went out and worked at some big agencies in Chicago and got a little bit a feel for that. Enough to know that I was more of a startup guy than I was a big agency guy. And so anyway, that’s some long and short of it I guess.

Jake: That’s awesome. I think that’s really cool though that you … I mean you’ve done all that stuff. But you really I mean you got your start just doing stuff, right? Like you just-

Daniel Harmon: Yeah, and just sales in general. We learned the principles of sales long before we applied them to online video and social media. And so that’s what we always come back to is those tried and true sales principles as we approach it as filmmakers as creatives and stuff, that’s the guiding principles like that’s to sell first and the art comes second, so we always say that around here. Sales first, art second.

Jake: I love that, I love that. And for those of you listening, I’ve gone through a lot of Daniel’s training programs and stuff. It was really eye-opening for me and I really, really encourage you … We’ll talk more about that in a little bit. But what do you think in the business, what do you think your super power in your business is? I’m asking the second half of that is, what’s your weakness in your business personally?

Daniel Harmon: My superpower within Harmon Brothers?

Jake: Yeah, within Harmon Brothers. I guess it could be outside if you’ve got other superpowers.

Daniel Harmon: Yeah, I’ve got so many superpowers. No. Let’s see … What is my superpower? So one, I have I think kind of two big ones. I have an ability to diffuse tense situations. So when I see disagreements in discussions between about which direction we should go and different things like that, I’m able to kind of empathize with both sides, and hear them out, and be able to come up with creative solutions to kind of solve that and kind of calm down some of those things that can maybe get a little more escalated. I’d say that’s one of them.

And then another one is I’m realizing that one of my powers is actually to have faith in other people and confidence in them. I’ve realized that’s something that’s helped me a whole lot. A little bit of a backstory there. So we were doing the writing retreats and by that I mean we’d gone off for two days to hunker down focus and write on Squatty Potty. We’re writing the script and we’re discussing, “Okay, this is really cool, this is really fun. We’ve got this prince, we’ve got this unicorn, and everything. All right, how are we going to make this happen? Who’s going to direct this thing?” Right? Because we knew that it wasn’t a possibility to work with some of the directors we had in the past. And so Jeffrey, my brother turns to me, he’s like, “Daniel can direct it.” And I’m like, “Sure, yeah, I can do that.”

There was two sides of me in that moment. It was like, “Yes, you can.” The other side was like, “This is terrifying. No you can’t.” And I just went with that one other side. But then I realized all I needed was to hear him say, “You can do it.” And then I ran with it and creative directed it and directed the whole thing with Squatty Potty, and I was good to go just on that vote of confidence.

I’ve realized that’s actually one of my superpowers when it comes to my employees is to be able to sincerely let them know that I have confidence in them, that I know that they can go and they can write well, that they can edit well, that they can find a solution to this problem. But the, “Oh, you can creative direct that, you can take on this client, no problem.” I have a lot of faith in people being able to achieve their potential and I guess that is one of my superpowers.

Jake: I would agree with that. I think that’s a pretty rare skill. I think it’s awesome.

Daniel Harmon: Well, thank you. I hope it extends as well out to the students that come through Harmon Brothers University. We’re trying to get that same kind of thing out there. We want to empower as many people as possible to be able to really grow their companies through the principles and stuff we’re teaching.

Jake: Let’s talk about that for a second because you guys have an agency where you guys do this, and you guys basically are… You get these huge companies or these awesome opportunities that come your way to do the work for them. But you guys kind of have realized that you couldn’t help, you couldn’t take everybody on as a client, and so you guys started sharing and teaching what you guys do. So talk a little bit about like maybe tell us a little about, I mean you don’t have to get into everything, but just tell us like what’s your philosophy on … and what products do you guys offer? How does somebody get to learn to do kind of what you’re doing at least get exposed to it?

Daniel Harmon: Yeah, I think … Some of our philosophies is that … Excuse me, is that some of our philosophies are basically we can sell anything that we’re passionate about and that we believe in. And that’s kind of the starting point of it. Any, we’re not going to be very good at selling anything that we don’t believe in, and so when clients come to us we kind of don’t take that on. But we also realize that there’s a lot of people, like you said, in addition to the fact that we just obviously can’t take care of everybody that comes through the doors that we’d like to, if they don’t have budget enough, if, there’s all sorts of numbers of factors, or maybe it’s not something we believe in, but they do, and it’s something they’re really passionate about then we’d love to empower them to be able to be able to run with that.

So very much there’s a belief in that that like … And so this is what I say around here all the time. “Nothing sells better than the truth.” I think that’s what it boils down to is if you can get to the truth of what really makes a product great, or different, or a brand that way then people will really be sold on that, they’ll feel that, they can feel truth as it’s being presented to them even in marketing and advertising. And so that’s kind of a little bit of our core philosophy. And then, sorry, I went down a rabbit hole with that maybe

Jake: No, you’re fine. That’s great. That’s exactly where I wanted to go. You guys have also, and this is what you guys teach, like a lot of people look at the stuff you guys do and their minds are just blown. They’re like, “No way could …” I don’t even … like either they’re on acid and they’re writing geniuses or like they don’t visualize and have the faith in themselves to be able to do something like that. But you guys actually teach people, you guys have templatized this and structured this in a way that is easily taught, right? And you guys have a process. It’s not like you just sit down and stick your finger in the air and it comes to you, right?

Daniel Harmon: Yeah, no, but it is very much a process. We do, we have templatized it everywhere we feel like we possibly can. We feel like we’re getting even better at that with some of the additional updates and things like that we’ve made to the courses. Even with all those structures, and templates, and principles in place, it’s still work. Creativity, great creativity is the same as great anything else. It’s iteration. It’s experimentation. It’s messy. In order to get to the great stuff, you have to go through a lot of bad stuff in the process and you have to be willing to do that work. And so ultimately even for us we can teach this stuff all day long, but even when we do it with our clients, it’s still hard to do. You have to buckle down and do it in order to do it right. And so I don’t like anybody kind of thinking of any of this is kind of quick fix or instant success kind of stuff. As much as you follow the principles, you do the work, it’s just like anything else, the success is going to come. But yeah, there’s some blood, sweat, and tears along the way.

Jake: Absolutely. Yeah. It is hard work. I actually have used your guys’ philosophies to write a couple of things for myself and for my businesses, and it’s been really, really successful for us. But what is interesting is to me is kind of coming back full circle. You mentioned your superpower of having faith and transferring that into other people. Well, for me personally, I don’t know if it was just that I’d seen you guys do this on such a massive scale, but I’d never really, and I’d never really written comedy or anything funny in my sales copy, right? But generally I’m kind of a class clown type of a guy.

Daniel Harmon: Yeah, yeah. In your interpersonal communications, yeah, you’re a jokester, right?

Jake: Yeah. But I saw you guys doing it and then I went through your trainings and it empowered me, right? I was like, “I’m going to try to be funny. I’m going to try to be myself in these things, let kind of that truth shine through.” It was liberating.

And also the thing that you guys helped me do from a creativity standpoint, I love that you guys, I don’t remember if you actually said this or if it was just kind of something that came to me while I was listening to you, but you said something about write like you have no budget or something like that. Just write the best thing you can imagine. So we wrote this commercial, idea for our company for Taxbot. We had lions, and zebras, and African Safari, real animals in the script. I mean it was like, it would have been like way expensive to film. But that was liberating. And then we were able to tone it back down into something that we can actually pull off. But I don’t think I’d ever exercised those creativity muscles before in a way that I did when I did that. Does that make sense?

The video that Jake wrote and directed for Taxbot after taking the Harmon Brother’s course.

Daniel Harmon: Yeah, yeah. And what’s so fun about going on that kind of a blue sky kind of journey with your creativity is that it might not be the computer generated lions there that you imagined originally, but maybe you could get just as good of a laugh and communicate just as exactly what you need to with a really cheesy stock photography lion that comes in. You never know how those things are going to play out. If you allow yourself to kind of go there, it opens up some doors that maybe wouldn’t have been there otherwise, right?

Jake: Yeah, yeah. I think it’s awesome. One of the best compliments I ever got was, or that I’ve gotten a couple of times on that ad is, “Did Harmon brothers write this ad?”

Daniel Harmon: Yeah, that’s great. That’s awesome.

Jake: That’s the best compliment I could get on that, so

Daniel Harmon: Cool.

Jake: Anyway, I want to tell people, if people are interested in learning how to do what you do, and I think there’s, even if you’re a small person, if you’re a real estate agent, right? You’re trying to build a brand, or if you’re a salesperson you’re trying to build a brand for yourself, and we all know that social media is the future of what’s going on right now. There are ways that you can apply all the things that you guys teach for these big budget stuff in your every day content that you’re creating.

Daniel Harmon: Yes.

Jake: I think that that is something that I think some people can start smaller, right? If somebody is here listening, I want to tell them, I want to tell people about your 10-Day Video Script program that you’re doing. Right? Can you tell us a little bit about what that is and then where they can go to get more information on it?

Daniel Harmon: Yeah. For example, the course that you took, Jake. It has everything. It’s our entire playbook. What we’ve realized is that for most people where they’re starting, especially getting into video, they just kind of need to know some fundamentals and have their hands held a little bit more on the way through. And so we’ve created a 10-day video script challenge to basically sell anything, whether that’s a product or a service, and it is designed for you to start from a blank page, and then go to a finished script in 10 days. We’ve taken this course, and we have brought it to our entry level writers, and they just found this enormous value in it and found it very straightforward to follow it in order to come out on the other side with a really good script.

But then we also took it, and gave it to our writers who have years of experience, and have written on campaigns that have driven millions of dollars in sales, and they also found it incredibly valuable and even clarifying them on top of what we already do. And so that’s what we’ve done. It’s very focused on the fundamentals of the sale. Obviously, comedy is the backbone and so much of what we do, but if you start with a really good sale you’re going to be in a much better place and especially getting started. That’s ultimately what you need. You know, you need to be able to drive the clarity of that message and that’s what this is focused on. But again, step by step instructions from discovering who your customer is, to finding out what credibility factors you can bring into it, to boiling down what’s your core message, and how does everything else fall from that, all that is broken down there. And again, it’s designed to be actionable over the course of 10 days to get you to a script where you can be off and I’m filming. So it’s nice that way.

Jake: It sounds like a really cool program. Having gone through your other stuff, I know that I can just see so many of our listeners that if they go and do this they’re going to increase their ability to sell one-on-one because I think it really helps clarify even your own personal sales message, right? If you’re meeting one-on-one, it will really help you clarify that, but it will also help you transfer that into other assets they could be selling for you like creating a video and stuff. All around I think it’s great sales training.

Daniel Harmon: Yeah. And ultimately we’ve seen that. When people have applied those principles to their video, there’s been some tremendous success stories come out of it. Obviously, one of yours being the Hang N’ Hook with I think you guys did over $300,000 in sales, right?

Jake: Yeah.

Jake starring as “Trigger” in one of his Hang n’ Hook commercials, which he wrote after the Harmon Brother’s course.

Daniel Harmon: On that, and that was amazing. Sorry, what was that?

Jake: I think we ran out of inventory.

Daniel Harmon: Oh yeah, then you ran out of inventory. Yeah, we’ve done that to several clients. And so we also had another student that did a Kickstarter that did over $800,000, another students that did it on a $400 budget drove $40,000. Anyway, we’ve started to see these success stories come in. We saw one of a reusable straw on Kickstarter as well that did over $250,000, so this stuff works when you apply it. It’s been really cool to see that come about and people’s business businesses really succeed when they’re implementing the principles on their campaigns.

Jake: Yeah, it is. You know what is really interesting for me too is I think when I first met you, and when I started learning about what you guys were doing, I come from this, like I had this … Everybody has their reading list, right? All these, every quote unquote “guru” has a reading list of these are the books that influenced my life. They kind of all feel like you get one that you find on somebody else’s list there’s maybe one new book on it like one new book, and so you’re like, “Yeah, yeah, I’ve read all your books on your list.” And then when I got to your guys’ there was none. It was like it was so refreshing to me.

Daniel Harmon: You’re like, “This is new.”

Jake: Yeah, this is awesome. I loved like you guys are very inspired obviously by Pixar, Disney, and things like that. But you’re just … I think the approach that you guys bring to this, if you’re feeling stuck, and you feel like you’ve read every sales book or whatever, if you’re feeling stuck, these guys take a whole new fresh approach that is very, very different but also very, very powerful. I just think it was a real kind of a breath of fresh air for me.

Daniel Harmon: Oh, awesome. Well, thank you. I’m glad we could give you a bunch of value.

Jake: Yeah, it was awesome. So where do they go to if somebody wants to do this 10-Day Video Script Challenge, or I guess it’s not really a challenge but it kind of is?

Daniel Harmon: Yeah, it’s a 10-Day Script Challenge.

Jake: Where do they go for this?

Daniel Harmon: It’s just the URL is a little bit more complicated for this one, so let me see here. It is

Jake: And honestly, if you Google it, you’ll probably get it right.

Daniel Harmon: That, they’ll get it there as well. Yep.

Jake: Okay, I’m going to throw a little curve ball at you. We were talking about growing your business. Besides growing your sales, what’s something you have done either yourself or you’ve helped one of your clients or advised one of your clients to do to make sure that more of the revenue that they’re generating, obviously you guys are helping them generate the revenue, but how to get more of that revenue to drop to the bottom line as profit?

Daniel Harmon: Yeah, I would say just as a principle when you jump into the creativity realm of doing something in video or something along those lines is you want to do it cheap before you do it expensive. What I mean by that is you can pick up your phone, and you can film some stuff to test, and find out how your messaging is working before you go investing tens of thousands of dollars or more into some sort of an elaborate campaign. I mean that’s really a way that you can help yourself out on that bottom line because at the end of the day you could spend a whole lot of money on stuff that doesn’t matter when it comes to art and creativity. Like you said, you can have the lions coming out, and the bears, and the elephants, oh my, or whatever it is, you can have all that happening. But at the end of the day, if that’s not actually helping your sale and if you haven’t been able to test some of your message, if you’ve got the wrong message to begin with that’s not going to help anything at all.

So I’d say do it cheap before you do it expensive. If you’ve got the right writing and the right sales principles, more important than a really high quality camera or anything like that is getting that messaging in place and testing into that as inexpensively as possible. So hopefully that helps answer the question.

Jake: No, I think that’s awesome. Okay. I just got one or two more questions for you.

Daniel Harmon: You bet.

Jake: These are a little more on the personal side.

Daniel Harmon: Okay.

Jake: What is the best advice you’ve ever received? I know I haven’t given you any time to think about this.

Daniel Harmon: The best advice I’ve ever received?

Jake: We can qualify it by saying, what’s the best advice you’ve ever received that you can think of on the spot?

Daniel Harmon:  That I can think of on the spot. I would say there’s two things that I’d break it up into. Someone once told me that, “It’s never worth any business success of any kind, ruining the relationship is never a good trade-off for any kind of money or business success.” And obviously, there’s going to be people, if you have success anywhere along the way there’s going to be key people that get sour to you and you can’t avoid that. But it’s never worth compromising your honesty, your integrity, and the way that you treat people in order to get a dollar ahead. Just relationships are so much more valuable than that at the end of the day. Even if you have to get burned, and we have from time to time, I’m not going to elaborate on those, but we’ve had circumstances where a lot of money’s been left on the table, but maybe we said something at one point and they took away an impression of this is what we’ve committed to, and so we fulfill on that, and that’s just part of, that’s part of our go-to. That’s part of our MO.

The other success, sorry, great advice that I’ve had is it comes from Clayton Christensen’s book, which is How Will You Measure Your Life? He wrote The Innovator’s Dilemma. He’s the Harvard Business School professor of economics I think, or something like that. Innovator’s Dilemma is he’s most known for, but How Will You Measure Your Life? In there, it talks about we go into stages as busy, successful career people where we’re going to sprint, “Oh, I just got to sprint to this one thing, and then I’ll go spend time with my kids, and then I’ll invest in my marriage with my wife, and then I’ll make my … developing my spirituality a priority,” whatever it is. And what he says is, “Life never stopped sprinting. You’ll go from one sprint to the next to the next.” If you’re always like, I’m going to put this on hold, and then I’m going to have a season where I’m going to go do this. If you don’t find the time in more of the day-to-day, the week-to-week to invest in the things that matter most. Again, those relationships, those types of things, then you’ll look back and all of a sudden those opportunities will have passed, and you’ll miss the most important things in life.

And so, yeah, I guess I just got personal on you there.

Jake: That’s good. That’s good. I think this is, I really appreciated this about in your book and stuff you talk about, and I think this is really something I think a lot of business people struggle with, and I think it’s a legit struggle. But I know you. You’re a good guy, you’re dedicated to this.

Daniel Harmon: Thank you.

Jake: I loved in your book when it talked about how you couldn’t direct one of the … I think it might have been like maybe one of the ClickFunnels scripts or something like that, videos because you had a camp out with your son that you felt like was more important. That I think is at the end of the day that’s most important, right?

Daniel Harmon: Yep, yep.

Jake: So anyway, good example. Thank you.

Daniel Harmon: Yeah, I’m not perfect at it, but that’s definitely, I definitely strive for this. Since I’ve read that book I’ve tried harder to be more present and try to invest that day-to-day into those relationships that matter most.

Jake: That’s awesome. Okay. Well, just I want to reiterate everybody that this 10-Day Video Script Challenge is going down and you should be a part of it. You want to get there and go to…

Daniel Harmon: Yeah,

Jake: That’ll be in the show notes in case we got it wrong.

Daniel Harmon: Yep, yep. You bet.

Jake: But anyway, Daniel, thank you so much for being part of this and really thank you for on a personal level, thank you for helping me develop as a better sales person, better marketer, so

Daniel Harmon: Well, thank you so much, Jake. Thanks for having me on. It’s been fun.

Jake: Appreciate it.

Daniel Harmon: Okay.

Jake: Hey, so Daniel, then we’ll … Do you want to do a different cut for 10-Day Video Script in case it doesn’t get edited or do you want to just listen.

Daniel Harmon: I didn’t do it with the live on that one. So if I have to do it again, it would be to emphasize life.

Jake: Okay. Do you want to do like just at least a little setup and see?

Daniel Harmon: Yeah, let me do that. Let me do that real fast.

Jake: Okay. I’m trying to remember what exact question I asked you at the beginning. I think I just said, “Tell us about this. You’ve got this program that you’re putting together that really can help people walk from A to B called the 10-Day Video Script Challenge. Do you want to talk a little bit about that?

Daniel Harmon: Yeah, so on (date passed) we’re doing a live 10-Day Script Challenge. What I mean by that is each day, each work day, Monday through Friday I’m going to be live teaching students about how to go from a blank page to a final script that’s ready to film over the course of 10-days. Everything from discovering what your customer wants, identifying the correct problem and solution to focus on, to how to build credibility, and all of that is going to be outlined there. We’ve taken our introductory level writers through this course. They found it immensely valuable. And then we even took our experienced writers that have written on campaigns that have done millions and millions in sales, and they found it hugely valuable and clarifying to go through that process because it’s very much a handheld exercise by exercise approach to breaking down a script and to getting to that end product that you need.

We’ve just found if we focus in on that sale first and that clarity of the message, that’s where people need to be. Obviously, we’re out there doing the crazy comedy and all that stuff, but as part of this on September 9th when it starts, and for people that go to the website earlier I think there’s even a discount available if you get there a week prior. But aspart of this, we’re doing live Q&A with each class, and then we’re also going to be breaking down students, what they’re putting together in the process, and analyzing it so that it can give you ideas. And so we’re going to do as much live coaching as possible during that experience. So it’s going to be extremely valuable for anyone that wants to join.

Jake: And I’ll tell you, I actually went through your live version of the original script writing course and that Q&A stuff, that live interaction piece was so valuable for me. And so yeah, if you’re listening, I definitely recommend you get over there to check out that and get through that live. Sometimes when you get stuff live, it’s just you can get a little bit extra out of it. And even if you didn’t get it live, this would be totally worth it, but definitely get over there to Harmon Brothers University and check that out. It’s definitely a must attend.

Daniel Harmon: Yeah,

Jake: Awesome. Hey, I appreciate it, man.

Daniel Harmon: And that shows in the video that you did, we’re working on something to try to help out even more customers. So we find that a lot of the people coming still want to just hire someone to do it for them. We’re trying to create a means to connect great writers with great entrepreneurs. Is that something that you’d like to experiment with?

Jake: Yeah, that would be fun. I just finished writing one for my first quote unquote “client” that’s not my own company and they just launched it yesterday. But it was a fun experience, and to me it’s actually, I think it helps me more in my business to sometimes write for somebody else to get a little bit of clarity outside of my, out of my head a little bit.

Daniel Harmon: Yeah, I don’t know how much time you have, but that’s one thing that I know that when we go early stage with kind of that proof of concept of matching up the right people with the right writers, and then we’re looking also to provide certifications.

Jake: Cool.

Daniel Harmon: Yeah, thanks for having me on Jake. It’s good to talk to you again.

Jake: Thanks, Daniel. Have a good weekend.

Daniel Harmon: All right. You too. We’ll see you.

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