The Profit Junkie Podcast – Brian Kurtz
Brian Kurtz is a serial direct marketer and has worked in the industry for over 35 years. He spent the first 34 years of his career helping boardroom Inc become a state-of-the-art direct marketing and publishing company. He has overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years, has been able to market and sell newsletters and books via direct response television (infomercials), and uses e-mail and the internet for marketing.
While at Boardroom Inc, he was responsible for buying media in excess of $80 million and sold over 3 million books via direct response television over a three year period. Since then he never met a medium he didn’t like and has learned the ins and outs of every possible medium where direct marketing lives and thrives. He is proud to have cut his teeth in the offline world of direct marketing as he finds that the principles he followed over the past 30+ years apply to any and all “new media.”
He is committed to educating any online marketers who will listen and he is also committed to “learning while teaching” because he feels there is still so much to learn. In his free time he umpires for Little League Baseball.
Listen to this powerful The Profit Junkie Podcast episode with Brian Kurtz about his book Overdeliver that stresses the importance of over-delivering to clients.
Here are some of the beneficial topics covered on this week’s show:
- How people can get the additional content to his book Overdeliver.
- Why acting like an expert instead of a salesperson is a more effective way to make sales.
- How to make effective sales funnels with customer lists.
- Why obtaining a customer’s email address is so beneficial.
Connect with Brian Kurtz:
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