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How Auto Shops Can Generate Customer Loyalty

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As an auto shop owner, you know that your paycheck relies on your customer loyalty. You want to see the same customers coming in year after year for things like inspections, oil changes, and car repairs. Here are four tips that will assist you in ensuring you create loyalty in your existing customer base.

Send Out Postcard Reminders

With so many things going on in their busy lives, it’s common for customers to forget when they need to have their car inspected. It only happens once a year, so it’s easy to forget. Help make life easier on your customers by sending them a postcard reminder when their inspection expiration date is coming up. Your customers will love the reminder and you’ll likely see a lot more of your past customers returning for their annual inspection.

Use Reminder Stickers

One of the best ways to help consumers remember when they need to get their oil changed is to use reminder stickers. These oil change stickers simply apply to the windshield after the oil is changed. When you have your logo on these stickers, it can do wonders for subconsciously reminding customers of your business each and every time they get behind the wheel.

Collect Emails

Email marketing should be a big part of your loyalty program. You want to get your customers’ email addresses so you can send them notifications. These can be about inspection expiration dates, oil change reminders, or simply about promotions that your auto shop is offering for this month. Realize that email is a direct line of communication to keep your business in the minds of your consumers. If you have the extra time, consider sending out a newsletter each month with car care tips.

Give Free Branded Items

People love getting free things from businesses. It doesn’t have to be anything overly costly to your business. Just ensure that it has your logo on it and people will use it regularly. Great items include t-shirts, reusable water bottles, letter openers, coffee cups, and similar items. Every time the consumer goes to use the item, they’ll remember your brand name.

Creating more loyalty at your auto shop isn’t too difficult to do. The above are four great methods that you can utilize to get started creating that loyalty. We’re sure once you implement these methods, you’ll come up with many more in the future that will keep your customers coming back.


Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan


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