The Profit Junkie Podcast – Perry Marshall
The Profit Junkie Podcast with Jake Randall and guest Perry Marshall – Episode 003
Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. He has guided numerous clients from startup to earning tens and hundreds of millions of dollars.
He founded the the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize, announced at the Royal Society in Great Britain, aims to solve the biggest mystery in biology.
His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. 80/20 Sales & Marketing is mandatory in many growing companies.
His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. Ultimate Guide to Google AdWords is the world’s best selling book on internet advertising.
In addition Perry Marshall’s work is referenced in dozens of influential works. He’s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation. Perry has a degree in Electrical Engineering and lives in Chicago.
Listen to this powerful Profit Junkie Podcast episode with Perry Marshall about his book 80/20 Sales and Marketing. His 80/20 theory explains that 80 percent of results are accomplished by 20 percent of people and that this phenomenon occurs in every aspect of life.
Here are some of the beneficial topics covered on this week’s show:
- How to use Marshall‘s 80/20 theory to your advantage.
- How having a trustworthy reputation will help your brand in the long run.
- Why manipulation must be used in advertising.
- Where to purchase Marshall‘s book 80/20 Sales and Marketing for a penny.
Connect with Perry Marshall:
Guest Contact Info:
805 Lake Street #295
Oak Park, IL 60301 USA
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